This volunteering campaign was created by Beth Harris Brown and Serena Mosely the winners of this year’s Creative Academy. Earlier this year, we set out to find two superstar advertising students with a brilliant ad concept that would help YHA attract more young volunteers. The prize? An internship and the opportunity to develop their competition-winning pitch into a real campaign.
Now in its third year, the award-winning Creative Academy helps young talents develop under the guidance of Cubo, a London-based integrated agency. As well as gaining invaluable industry experience, Beth and Serena will be able to see the fruits of their ingenuity next month as the campaign goes live.